Board of Directors • Executive Leadership

Mahendra Baid

Director & Industrial Vanguard

A cornerstone pillar of resilience, ground-level mastery, and regional expansion. Joining Bhaskar Group in 2007, he worked from the grassroots—personally handling packaging lines, logistics, and dispatch fleets—before single-handedly establishing and scaling the Bikaner manufacturing unit in 2014 to build a powerhouse brand.

Tenure with Enterprise Since 2007 (19+ Years)

Origins Nal Village, Bikaner

Core Executive Division Bikaner Unit & Plant Ops

Industrial Leadership & Brand Expansion

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From hands-on grassroots execution to architecting large-scale plant operations.

01 • Ground Execution

Grassroots Mastery

Beginning as a packing executive and managing hands-on vehicle logistics, he built unmatched practical mastery over every stage of product dispatch and packaging integrity.

02 • Plant Architecture

Bikaner Unit Leadership

Spearheading the setup of the dedicated Bikaner manufacturing plant in 2014, establishing state-of-the-art production capacity and leading local workforce excellence.

03 • Brand Building

Regional Market Growth

Expanding distribution networks across Rajasthan, securing deep consumer trust, and solidifying the Lite n Fit name as a household standard for savoury snacks.

Pillar of Kinship & Trust

Family Bond & Shared Vision

"As the respected brother-in-law to Founder Sanjay Kumar Bothra, his unwavering commitment and tireless industry have stood as an indispensable anchor for the family and corporate empire, proving that true leadership is forged through sweat, integrity, and shared purpose."

Milestones of an Inspiring Journey

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A lifetime of dedication, humble beginnings, and towering industrial achievements.

22nd October 1971

Born in Nal Village, Bikaner

Rooted in the timeless desert heritage of Nal Village, Bikaner, shaping an indomitable work ethic, simplicity, and unyielding perseverance.

2007 • Joining the Mission

Hands-On Operations & Logistics

Joined the company in its formative era as a core member, leading packing floors, coordinating raw material intake, and personally overseeing transit vehicles.

2014 • The Bikaner Expansion

Establishing the Second Manufacturing Unit

Entrusted with building the brand new manufacturing facility in Bikaner. Managed end-to-end plant commissioning, machine setup, quality governance, and regional scaling.

Present • Director & Pillar

Board Director & Operational Vanguard

Continues to direct group-wide manufacturing resilience, industrial procurement, and strategic corporate governance on the Board of Directors.