Sanjay Kumar Bothra was born on 27th March 1976 in the village of Udairamsar, Bikaner. Growing up with an energetic, restless, and notoriously spirited nature, his early years were filled with curiosity and sharp independence. He completed his foundational schooling in Bikaner before moving to Bangalore to pursue higher education.
Driven by a strong desire to stand on his own feet early in life, he stepped into the workforce at a young age. His early years were defined by relentless hustle and diverse ventures—from driving an auto-rickshaw to handling road construction contracts and operating transport businesses. While these early trades provided immense real-world experience, none truly fulfilled his deeper inner purpose.
A pivotal turning point arrived in January 2000 with the tragic loss of his father, Late Shri Kiran Chand Bothra. Facing profound personal grief, life shifted dramatically. Taking on the immense weight of family responsibility, he transformed hardship into quiet determination, founding **Lite n Fit** in **2005** to build an enterprise rooted in trust, authentic savory taste, and quality.
Over the years, that same relentless drive expanded far beyond business—inspiring his active political activism through **Shivsena**, cultural leadership via **Shiv Dal**, independent journalism with **News For India**, and dedicated community welfare drives across regions.